Speakers 2024

Iván Reyes Tena is an AI speaker, trainer, digital marketing specialist, and Co-Founder and Co-CEO of IA Experience, the first company in Aragón exclusively dedicated to Artificial Intelligence training and consultancy. The company has become one of Spain’s leading AI training providers for businesses, recognised by major AI platforms such as ChatGPT, Gemini, Claude and Copilot.

He joined the project in early 2024, bringing extensive expertise in automation and prompt engineering. Today, he helps SMEs and multinational organisations integrate AI tools into their everyday business processes.

Iván is an active member of the entrepreneurial and business ecosystem, participating in communities such as La Colaboradora at Zaragoza Activa. Alongside his role at IA Experience, he also leads projects such as Rocketup. He is particularly recognised for his ability to design AI-driven processes and solutions tailored to real corporate needs.

He has established himself as one of Spain’s leading AI speakers, participating in conferences and industry forums such as Techleaders and Foment del Treball. He also delivers corporate training programmes for internationally active companies, including Bergner Europe, and is one of the key promoters and organisers of AI Week at Zaragoza Activa.

Throughout his career, he has been committed to the democratisation of Artificial Intelligence, helping professionals across all sectors incorporate AI technologies into their daily work to enhance productivity and strengthen digital adaptation.